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For I am fearfully and wonderfully made

I must say that I have always been fascinated by the vivid array of colors displayed through the lens of nature and God's creation. They say, Beauty is in the eye of the beholder so envisioning colors and textures on beautiful fabrics and clothing (even furniture) was something that truly fascinated me.  My intense love for fashion grew when my parents would often plan family roadtrips from our hometown, Albany, NY, to the Fashion Capital of the World, New York City. I truly enjoyed my shopping excursions where I was able to shop/choose fashionable wardrobes for the school year that would 

enhance my look and showcase my unique style.  


I believe it was during those times that my passion for style and fashion began to intensify and grow.  I dreamed of one day establishing a clothing boutique which would also encompass me designing a clothing line. With my mind made up, upon graduating from High School, I set my sights on moving to New York City.


Although I did not start my business right away, I would host parties and pop-up shops at my home and in event spaces selling clothing items and accessories to all who would support. Fast forward to today and here we are. What was once a dream, has now become a reality.  I'm sure some of you may have gone through the experience of having a thought or an idea but hesitating to step out for fear of it not being successful. 

Because I believed in my dream, today, FloJo NY, an online clothing boutique, is a reality.  Now, the company's name was derived by me co-joining the first names of two very special people in my life, my mother, Flossie and my father, Joseph.  The origin of my name, Flossie, comes from the Latin name Florence which means to flourish and to be prosperous. It is awesome to know that I am fearfully and wonderfully made by God with a mixed blend of both my parents which makes me a truly unique individual.


Flojo NY, is a brand comprised of Feminine, Unique, Quality, Ready to wear, apparel, accessories and home goods featuring a curated assortment of style for that special customer.  We want to ensure that our clothing flatters you, showcases your feminine side, and provides you with the unique look & style you want to display.  Our true fulfillment comes from helping customers find their distinctive look because it's like finding their true voice.  We each have a voice, and one of the ways we share it is through our style/look. Remember, we are all unique individuals and no two of us are the same, so why do we dress the same? Since your shopping experience is important to us, we will work hard to render a mixture of unique, quality, fashionable and at times, exclusive items for you to shop.

One of our true passions is to encourage and empower women/individuals to recognize their distinctive style and how to properly showcase their beauty through fashion.  Everyone is a One of a Kind and has their own fashion blueprint, so it is imperative for us to reveal what’s exceptional about you through the eyes of Fashion to help you envision what makes you Distinctively You.  Since Beauty, Femininity, Uniqueness, and Quality is what helps draw me to clothing, it's important we showcase these things throughout our website, for that individual who embodies and appreciates their own unique style/beauty.  


FloJo NY also provides helpful tips and services to our clients by way of Styling, Image Consulting & Fashion Concierge.  If you are looking to get some one-on-one Styling tips, desire to build an outstanding wardrobe, need a closet makeover, or if you're seeking to find that extraordinary unique item that's sometimes hard to obtain, please click on the  Book Online link for additional details and to schedule a free 30 minute consultation with us.  


We seek to inspire and provide initiatives to empower young women/and women alike. We are looking to partner with organizations who desire to help build/rebuild individuals lives specifically in the area of their Career/Business.  We are also looking to establish an organization entitled FLO - "Fashioning Ladies Only"  where we seek to Empower, Build Self Esteem, provide Career Development, Educate, Train, Mentor, and Style young women while providing them with resources that would benefit them in their daily lives.  In the future, you will begin seeing initiatives devised from this program.

An eminent quote that I feel speaks to my view in the world of fashion is:

“Fashion Fades but Style is Eternal” 



Let’s Work Together

Please get in touch with us if you would like to find out more about using our services as a Stylist, Image Consultant or a Fashion Concierge.  Complete the form below if you would like to schedule a Free 30 minute consultation with us or you can schedule an appointment via


To schedule a 1:1 consultation so that we can officially work with you as your Stylist, Image Consultant, or Fashion Concierge, go to our website link Book Online

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