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​​WHAT'S IN A NAME?

FloJo NY was created in honor of two extraordinary individuals—my parents, Flossie and the late Joseph Berry. Their names form the heartbeat of our brand. Every time I say "FloJo," I’m reminded that I, like every woman, am fearfully and wonderfully made. This brand is a reflection of that belief—celebrating uniqueness, strength, and divine design through fashion.

 

ABOUT THE BRAND

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At FloJo NY, we believe that every woman is a masterpiece with her own blueprint. Fashion is more than what you wear—it’s how you express the essence of who you are. Our boutique features feminine, ready-to-wear styles, carefully selected accessories, and exclusive designs that radiate individuality.

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Whether your style is Chic, Classic, Elegant, Athleisure, or Vintage, we aim to help bring this along with a New York flair to your wardrobe—bold, unapologetic, and uniquely you. So whether it's a Vintage, Modern, Feminine or Sustainable style you're looking for, we here at FloJo NY have you covered. Whether you're that Value seeker, a Curated Vintage shopper or a Contemperary consumer, we truly aim to have you covered.

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​   DRESSING FOR THE JOURNEY, NOT JUST THE MOMENT

A woman evolves—through seasons, milestones, and moments that redefine who she is. Life’s transitions have a way of reshaping her—her career, her body, her priorities, and her sense of self. Yet fashion rarely evolves with her. Too often, style becomes impersonal, too trendy-driven, or disconnected from the grace, confidence, and presence that a woman carries.

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FloJo NY was created to meet the woman where she is—and elevate her to where she’s going. We curate refined, feminine ready-to-wear pieces and offer personalized styling and image guidance designed to honor individuality, confidence, and quiet luxury. More than a boutique, FloJo NY is a refined space where confidence is restored, identity is celebrated, and style becomes a reflection of who a woman is becoming.

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FloJo NY is more than a boutique—it aims to instill confidence.  It is a destination for women who dress with purpose, presence, self-assurance and who desire to be unique.

 

​OUR STYLE PHILOSOPHY

We curate pieces that combine timeless elegance with modern trends—so you don’t just follow fashion, you define it. Our mission is to be the go-to destination for women who love standing out while staying true to themselves.

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STYLING & IMAGE CONSULTANT SERVICES

Need help refining your look or building a wardrobe that speaks to your spirit? We offer personalized services including:

• One-on-One Styling Sessions

• Closet Edits & Makeovers

• Fashion Concierge Support for special pieces and events

✨ Book your free 30-minute consultation via the Book Online link on our website.

 

FLOJO NY TEES..

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Explore our bold and playful collection of fashion tees, sweatshirts, and homegoods—infused with chic NY style and quotes that empower and inspire.
Shop at: https://flojony.threadless.com

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FLOJO NY INITIATIVES...

FloJo NY is more than a brand—it’s a movement. We exist to empower women to break free from the ordinary, embrace their uniqueness, and walk boldly in their style.

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We are currently building partnerships and initiatives to help women build or rebuild their careers, businesses, and self-worth—through fashion, mentoring, and resource access.

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INTRODUCING: GEMSTONES

Launching soon, GEMSTONES is our outreach program designed to Empower, Mentor, and Style young women. Through GEMSTONES, we’ll provide guidance, confidence-building, and practical life and career resources—because every young woman deserves to shine.

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An eminent quote that speaks to my view in the world of fashion is:

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“Fashion Fades but Style is Eternal” 

YVES SAINT LAURANT

 

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